Editor's Notes: Making the Personality Cult Salient

I have written about the Trump personality cult quite recently.

Editor’s Notes: The Arc of Personalism

Self-aggrandizement has driven many of the decisions made in the Trump administration.

Liberal CurrentsAdam Gurri

But I think that it is important to continue to hammer on this, among ourselves of course but also out in the public. In the short video above, I highlight the efforts of several others to do so, most notably Senators Jon Ossoff and Cory Booker. I discuss why their particular tactic is so useful for starkly drawing this out.

I then walk through some of the fan art idolatry that is produced on an enormous scale in online MAGA circles, something that contributing editor Alan Elrod discussed this week.

The Parasocial Style in American Politics, Part 2: Witch Hunts and Comfort Blankets

As during witch hunts, social media enables a process of rendering people into totemic figures in a war between Good and Evil.

Liberal CurrentsAlan Elrod

In my previous discussion, I walked through a partial list of public properties that Trump has personally put his name or image upon.

Today I will walk through some of the other facets of this overly neglected aspect of America's descent into personalism.